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Handlettered black logo on a white background. The logo says, "Charlie & Will"
Handlettered white Charlie & Will logo on a photo of a young girl standing in a zinna field of flowers wearing a Charlie and Will dress.
Owner, Kirsten McClendon, standing in front of her Charlie & Will booth were she is selling her handmade goods for littles. Behind Kirsten is a large white banner with the handlettered logo in black.
  • Load image into Gallery viewer, Handlettered black logo on a white background. The logo says, "Charlie & Will"
  • Load image into Gallery viewer, Handlettered white Charlie & Will logo on a photo of a young girl standing in a zinna field of flowers wearing a Charlie and Will dress.
  • Load image into Gallery viewer, Owner, Kirsten McClendon, standing in front of her Charlie & Will booth were she is selling her handmade goods for littles. Behind Kirsten is a large white banner with the handlettered logo in black.

Charlie & Will

A simple and effective logo

Charlie & Will is a small business that specializes in newborn and baby clothes handmade in the USA of the softest materials in beautiful styles. Its unique sibling matching sets, dresses, baby gowns, hats, and swaddle blankets are made with love by moms, and its logo needed to convey the handmade specialness as well as the higher price point. We went with the classic black and white, hand-lettered logo, so the unique fabrics and patterns would be the focal point.

Photography by Mary Beth Wood Photography