Blending femininity and toughness
Ranch Hand Girl is a boutique brand of gear for ladies of all ages who love rodeos, being outdoors, and ranch life. When going to rodeos with her family, Amy, the owner of Ranch Hand Girl, noticed there was a gap in the market for women’s apparel. She was a tough cowgirl, but all the apparel was dainty and way too pink. She wanted to create a brand that was feminine but still rugged. The primary logo is feminine but also speaks to the traditions of cattle brands on a ranch. Ranch Hand Girl uses these typographic lockups and illustrations on everything from swag and apparel to ads and marketing collateral.
“Erin is nothing less than amazing. After a few phone calls and a lunch meeting with her to discuss my future logo, she was able to take all my ideas, thoughts, and ramblings, and she NAILED IT! Absolutely nailed it. She was able to pull out of me EXACTLY what I wanted but couldn’t put into words. I highly recommended Erin. Simply put, she’s the best in the biz.”—Amy West, Owner of Ranch Hand Girl