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Navy blue circle logo with text "ranch hand girl" in yellow. "Ranch Hand" is in script lettering, and "girl" is in a rounded san serif font kerned out. Below the yellow type is "EST. 1972" in a smaller, light blue san serif font. Above all the type is a lighter blue horse on the back two hind legs with a female holding a lasso.
Design with "ranch hand girl" handlettered with "R" circle design in navy circle on white background
Design of "ranch hand girl" handlettered in white with translucent background photo of  a fence.
  • Load image into Gallery viewer, Navy blue circle logo with text "ranch hand girl" in yellow. "Ranch Hand" is in script lettering, and "girl" is in a rounded san serif font kerned out. Below the yellow type is "EST. 1972" in a smaller, light blue san serif font. Above all the type is a lighter blue horse on the back two hind legs with a female holding a lasso.
  • Load image into Gallery viewer, Design with "ranch hand girl" handlettered with "R" circle design in navy circle on white background
  • Load image into Gallery viewer, Design of "ranch hand girl" handlettered in white with translucent background photo of  a fence.

Ranch Hand Girl

Blending femininity and toughness

Ranch Hand Girl is a boutique brand of gear for ladies of all ages who love rodeos, being outdoors, and ranch life. When going to rodeos with her family, Amy, the owner of Ranch Hand Girl, noticed there was a gap in the market for women’s apparel. She was a tough cowgirl, but all the apparel was dainty and way too pink. She wanted to create a brand that was feminine but still rugged. The primary logo is feminine but also speaks to the traditions of cattle brands on a ranch. Ranch Hand Girl uses these typographic lockups and illustrations on everything from swag and apparel to ads and marketing collateral.

Erin is nothing less than amazing. After a few phone calls and a lunch meeting with her to discuss my future logo, she was able to take all my ideas, thoughts, and ramblings,  and she NAILED IT! Absolutely nailed it. She was able to pull out of me EXACTLY what I wanted but couldn’t put into words. I highly recommended Erin. Simply put, she’s the best in the biz.—Amy West, Owner of Ranch Hand Girl