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Photo of designed page in book with red diamond shades in the bakcground and popcorn and "admit one" tickets in foreground. Title banner at the top with "acting camp" text. "93% of campers agreed that "camp helped me get the know kids who are different from me"" text
Designed page of a book with blue map style background with planets at the top and words "science camp" in the middle.
Living social box with tools in it and brand information on the inside of the top
Living social paper bag with sticker logo with "BUZZ ground coffee" text. French press on the right of the bag and coffee scoop under the bag. Card with "create the perfect buzz" to the right of the scoop
Person holding living social poster infographic in front of their face and lower body
Designed page with cartoon giraffes, birds, and an alligator in the center with "build your membership" text and information below
Board game design with pastel colors and cartoon animals. Dice and playing pieces are on the board
living social pamphlets/books layed out on a table
Living social hawaii book laying on table open to a page of a map with a legend
folded brochure of mountain graphic map
zoomed in photo of an orange map with small trees and houses on it
Pamphlet open with text "Itinerary" at the top and "wednesday" and "thrusday" under it with times and activities. concrete in the background
  • Load image into Gallery viewer, Photo of designed page in book with red diamond shades in the bakcground and popcorn and "admit one" tickets in foreground. Title banner at the top with "acting camp" text. "93% of campers agreed that "camp helped me get the know kids who are different from me"" text
  • Load image into Gallery viewer, Designed page of a book with blue map style background with planets at the top and words "science camp" in the middle.
  • Load image into Gallery viewer, Living social box with tools in it and brand information on the inside of the top
  • Load image into Gallery viewer, Living social paper bag with sticker logo with "BUZZ ground coffee" text. French press on the right of the bag and coffee scoop under the bag. Card with "create the perfect buzz" to the right of the scoop
  • Load image into Gallery viewer, Person holding living social poster infographic in front of their face and lower body
  • Load image into Gallery viewer, Designed page with cartoon giraffes, birds, and an alligator in the center with "build your membership" text and information below
  • Load image into Gallery viewer, Board game design with pastel colors and cartoon animals. Dice and playing pieces are on the board
  • Load image into Gallery viewer, living social pamphlets/books layed out on a table
  • Load image into Gallery viewer, Living social hawaii book laying on table open to a page of a map with a legend
  • Load image into Gallery viewer, folded brochure of mountain graphic map
  • Load image into Gallery viewer, zoomed in photo of an orange map with small trees and houses on it
  • Load image into Gallery viewer, Pamphlet open with text "Itinerary" at the top and "wednesday" and "thrusday" under it with times and activities. concrete in the background

LivingSocial Marketing

Building a new brand 

Building a brand is a big job, and I was on the ground floor of the Washington, D.C., startup, LivingSocial. I collaborated with numerous stakeholders to build an upscale branch of the company that focused on brick-and-mortar sales. I also built the visual style for multiple marketing strategies for different sales verticals within the company. Marketing materials were ranging from family excursions, B2B engagement, and guides for vacations around the world. My team and I were constantly coming up with clever ways to engage potential customers and show them how we can help them build a wider audience.