Capturing imperfection and vulnerability in design
Circle of Hope is a support group for mothers. It offers a safe, nonjudgmental space for moms to share feelings and experiences of their postpartum journeys during monthly meetings. The logo centers around a messy, light pink circle because we’re all a little messy, especially postpartum. The circle represents that the group is a safe bubble where members can truly open up with their struggles, and the light pink shades are delicate because all moms are a bit fragile after giving birth. We’re not perfect, and the typography isn’t either.
“Erin designed a logo for Circle of Hope, which is a postpartum support group. She was so easy to work with. She listened to what we wanted and truly understood the importance of conveying hope to our mamas. You can't go wrong with choosing Erin as a graphic designer!”—Rachel Huston, Founder of Circle of Hope