Bringing elegance to a new venue
44th & Madison is an innovative and first class facility for diverse entertainment, arts, business, social, and educational events. They provide unmatched venue services along with an event experience like no other. I was tasked in creating a branding system that spoke to their elegance, as well as had a nod to the owners' hometown of Rochester, New York. I created multiple variations of the logo for easy application on signage, staff tees, marketing collateral, and promotional apparel.
“We came to Erin with pieces of an idea, and she brought them together and created a masterpiece! Her process was quick and seamless. Even during a pandemic, Erin scheduled Zoom calls and kept us informed every step of the way. She is definitely gifted, and we love Mama Hawk Draws! Thank you! Thank you! Thank you!”—Brittanie and Melvin Brown, Owners of 44th & Madison