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Forth Fourth and Madison logo, typography in teal with the Rochester, NY skyline above the type in teal with gold highlights.
Forth Fourth and Madison logo, typography in black with the Rochester, NY skyline above the type in black with everything on a gold background.
44th and Madison's alternative logo with the big numbers of 44. The typography is gold and everything is on a teal background.
Forth Fourth and Madison secondary logos, top teal circle includes the Forty Fourth and Madison typography knocked out so the gold background shows through; the bottom circle is teal with the numerals 44 knocked out with the golden background showing through.
  • Load image into Gallery viewer, Forth Fourth and Madison logo, typography in teal with the Rochester, NY skyline above the type in teal with gold highlights.
  • Load image into Gallery viewer, Forth Fourth and Madison logo, typography in black with the Rochester, NY skyline above the type in black with everything on a gold background.
  • Load image into Gallery viewer, 44th and Madison's alternative logo with the big numbers of 44. The typography is gold and everything is on a teal background.
  • Load image into Gallery viewer, Forth Fourth and Madison secondary logos, top teal circle includes the Forty Fourth and Madison typography knocked out so the gold background shows through; the bottom circle is teal with the numerals 44 knocked out with the golden background showing through.

44th and Madison

Bringing elegance to a new venue

44th & Madison is an innovative and first class facility for diverse entertainment, arts, business, social, and educational events. They provide unmatched venue services along with an event experience like no other. I was tasked in creating a branding system that spoke to their elegance, as well as had a nod to the owners' hometown of Rochester, New York. I created multiple variations of the logo for easy application on signage, staff tees, marketing collateral, and promotional apparel. 

“We came to Erin with pieces of an idea, and she brought them together and created a masterpiece! Her process was quick and seamless. Even during a pandemic, Erin scheduled Zoom calls and kept us informed every step of the way. She is definitely gifted, and we love Mama Hawk Draws! Thank you! Thank you! Thank you!”—Brittanie and Melvin Brown, Owners of 44th & Madison