Building a new brand
Building a brand is a big job, and I was on the ground floor of the Washington, D.C., startup, LivingSocial. I collaborated with numerous stakeholders to build an upscale branch of the company that focused on brick-and-mortar sales. I also built the visual style for multiple marketing strategies for different sales verticals within the company. Marketing materials were ranging from family excursions, B2B engagement, and guides for vacations around the world. My team and I were constantly coming up with clever ways to engage potential customers and show them how we can help them build a wider audience.