A simple and effective logo
Charlie & Will is a small business that specializes in newborn and baby clothes handmade in the USA of the softest materials in beautiful styles. Its unique sibling matching sets, dresses, baby gowns, hats, and swaddle blankets are made with love by moms, and its logo needed to convey the handmade specialness as well as the higher price point. We went with the classic black and white, hand-lettered logo, so the unique fabrics and patterns would be the focal point.
Photography by Mary Beth Wood Photography